How to create a trade show booth for a successful European exhibition presentation?

The benefit of trade fairs is the probability they offer to cultivate customer relations. Relations can be maintained by a brief conversation on the stand rather than by spending large amounts of time and money on travelling. Trade shows make it possible to combine several marketing instruments. If the company main target is to bring in new customers it has to launch a large scale advertising campaign ahead of a trade fair.

Additionally, if its goal is to cultivate relations with existing customers then these must be stimulated to visit one’s stand beforehand. A basic evaluation of exhibition activities reveals that trade fairs represent a marketing instrument with a wide-ranging and far-reaching impact. All the earlier mentioned factors highlight the importance of trade fairs as part of the marketing variation.

Europe is viewed as a center of exhibitions from the several exhibitions scheduled the whole year over, that’s why there’s a strong competitiveness at European events. If you’re considering to exhibit in Europe, you must comprehend that exhibitions across Europe concentrate mainly on your brand’s identity alternatively of the product line. The first point you should do before creating an effective promotional strategy is to study and analyze the visuals of the place to determine which European aesthetics can be most captivating.

Being an exhibitor from another country, be sensitive and aware of cultural variations when attending or working a exhibition.. Your product, services, and exhibit design might be great, but how you engage with an international audience can make or break your chances to meet your goals. Marketing mix elements include of identifying a product, pricing and sales conditions, and implementing sales and communications measures. These are the instruments a company uses to control its influence over the sales market.


Exhibitions and event marketing and advertising are always one of the most expensive components in any companies marketing budget. The expense may be greater but surely must be viewed as an investment to bring benefits, and measure, the full benefits of one on one marketing. The largest mistake that companies make when taking their local exhibitions experiences abroad is presuming that their formula for success will work the same internationally.


In order to make a focused decision regarding exhibition participation, a company must look at its marketing mix in terms of its products, pricing, communication sand sales channels.
Marketing is regarded as the planning, management and monitoring of all of a company activities that are focused on current and prospective markets. The purpose of these activities is to continually satisfy customers needs on the one hand and the company’ aim on the other. To achieve these aims a company must employ a range of marketing instruments.

Budgeting and preparation

A greater number of exhibitors desire to calculate the cost-benefit proportion of taking part in exhibitions. However, as small and medium-sized organizations often do not properly formulate their trade fair goals they are unable to adequately determine the benefits. Consequently costs often loom as the sole issue, which is why some companies believe that taking part in trade fairs offers low advantages in relation to the costs. Right after the fair has finished (approx. 4 months after the event), and once the cost of each individual item has been determined, it is possible to make a final assessment of expenses versus advantages and decide on how successful the organization was cost factors included in attending a trade fair.

Explore below some companies that are widely recognized on the European trade showmarket:


Activteam is an exhibition stand builder offering booths in Germany, France, Italy, Netherlands, that is continually capable of be a great service to companies enhancing the name and presence of the business to the target visitors, to existing customers, and to the marketplace to which the company fits in. Furthermore, the exhibition stands that are constructed, display to their industry that the company is significant, of good trustworthiness, and has the potential to create a big impression in the field to which it is related. This will certainly bring in clients and allow your service to gain an significant credibility that will influence your market.

Quazen is an European exhibition stand contractor that make their in depth knowing of events and industries available to exhibitors, presenting around Europe. The creative exhibition stand design ideas are created for international acting companies exhibiting in international and European exhibitions in Germany, France, Italy thus which allows exhibitors to handle compelling and distant European business markets with top-notch quality exhibition stands.

Traxor Exhibitions has indeed effectively set up, trained, experienced and highly qualified staff who can supply cutting-edge designs, if you wish an exhibition stand company who delivers quality constructing and build up, allowing the project close to the funding, looking at your financial schedule. Our dedication is serving, and supplying support to companies making intelligent exhibition stands.

Discover exceptional design and custom build stands but also modern concepts with the European exhibition stand contractor Quazen, with their their in-depth understanding of events and industries suitable to exhibitors, presenting around Europe.

Kemexpo Expert on low-cost and pre-build stands have great results. Hire an exhibition stand, for many different exhibitions in Germany, France, Italy, Switzerland, UK, incorporate project management, trade showmarketing packages, build up and execution of the fairground.

Activteam UK Is supplying exhibition stands in the UK from London to Birmingham and Manchester. Get comprehensive exhibition stand design and build options.
Modern design and constructioncapabilities and solutions for exhibitors with all logistics for all the trade shows in the UK.